Postcard, colour, glossy. Front shows the River Shannon from Shannon Rowing Club looking seaward, with the 1916 memorial on Sarsfield Bridge in centre picture; three cars, a Ford Anglia, a VW-Beetle and a Wolsey? are crossing the bridge into town, as does a person on a bicycle; man back to camera about to cross the road. Reverse printed in black; top left "AS303 River Shannon & 1916 Memorial Limerick/ Divided by the River Shannon, Limerick has a small busy harbour with floating docks and graving docks. Since the development of Shannon Airport, 14 miles, Limerick has achieved a new importance."; up left margin "Pub. by Avon Sales Ltd. Dublin"; in angle between the previous two "Made in America"; centre top "P47352"; down centre "Plastichrome [followed by R in circle] by Colourpicture Publishers, Inc.,"; at bottom "Colour by W. Skipper; centre right "POST CARD"; top right corner rectangular stamp box reads "Place Stamp Here". Unposted and unused. Dealers price in pencil.