Postcard, colour, matt, portrait format. The Cliffs of Moher, Co. Clare. Signal R1925. View from cliff edge to cliff and headland to right, O'Brien tower on top, sea to left. Title in white capitals across bottom of photo, number bottom right corner. R/ Printed brown, headed Post Card (open lettering)/ trade mark, shield inscribed "Signal", the tail of the S going over the rest of the word and radiant / "Series" between two lines / E & S Ltd / D. & B. To left of shield, small, Correspondence, to right, Address only. Below shield: Printed in Gt. Britain. Vertical divide. No outline for stamp. Not posted.