Postcard, colour, glossy; large format; white margin around, title in bottom margin "Cliffs of Moher". View along the Cliffs with sea at left, with rainbow in foreground. Reverse printed in black; logo at top centre "Insight [a triskele]/ Ireland"; at bottom left "The Cliffs of Moher, Co. Clare./ Photography: peter Zoller"; bottom right "[copyright sign] Insight Cards Limited/ Crescent Road, Rogerstown, Rush, Co. Dublin, Ireland/ Telephone 01-438884 PZ204"; box for stamp at top right corner for stamp, in which "Standard/ Postcard/ Postage/ Rate"; five lines for address; Unposted and unused.