Postcard, colour, glossy. No title on front; view north along O'Connell St.,from just south of the George Hotel; kerb lined with cars suggestive of a 1960s date; single decker buses, one moving up the other down the street, one being overtaken by a "Gateaux" van; numerous pedestrians on the pavements. Printed on reverse in black; AS64011/ O'Connell Street, City of Limerick./ Limerick is an ideal centre from which to tour the/ most beautiful parts of Ireland. It boasts of every/ modern amenity such as first class shops, hotels,/ 9 cinemas, and in and around it lies much of interest to the tourist, historically and scenically."at top left; "Pub. by Avon Sales Ltd., Dublin. Made in U.S.A." up left margin; "P58208" at centre top; "Plastichrome [R in circle; registered mark symbol] by Colourpicture Publishers, Inc., U.S.A." down the centre; "POST CARD" at centre right; rectangular box for stamp with "Place stamp here" inside. Unposted and unused.
Legible signs down left side of street; The Medical Hall, Liston Chemist, [G]eorge, cafe, R.T.V.; down right [Sh?]annon Travel, Jewellery watches rings, [W]oolworth, Self Drive. Adverts on bus for; Halpins Tea, B.P. Advert on van; Gateaux Legible car number plate CTI 334