Postcard, b/w glossy, landscape format. White margin around, title at centre bottom "O'Connell Street, Limerick". View north along the street from towards west pavement, so Penney's clock is mostly hidden; cars parked alongside each pavement, single decker bus at stop at left pavement, in foreground woman in street walking across street moving away from camera. Reverse printed in green "Post Card/ Made in Ireland" at centre top; "Guaranteed Real Photograph" up centre as division"; "Produced by Cardall Ltd. Dublin" across centre bottom; left of centre For Correspondence" to right "For Address Only". Unused. Pencil dealer's marks "Ire" at top right; "Scarce/ 1960's/ £10" at top right.